On November
7-8 th the 10th edition of the International Hardwood Conference was held at
the Hilton Vienna Park in the Austrian capital. The Conference was hosted by
the Fachverband der Holzindustrie Österreichs, which co-organized the event
with the two usual partners: the European Organization of the Sawmill Industry
(EOS) and the European Timber Trade Federation (ETTF).
Vienna
(Austria), 8 th November – The event drew many participants as around 150
people – coming from 26 countries all over the world – attended the conference.
On the 7th participants had the opportunity to attend an interesting study tour
– the group visited three companies, including the innovative parquet company
Weitzer Parkett, Mühlbauer Holz, a leading timber merchant in Austria, and TEAM
7, which produces top-notch, custom-made solid wood furniture.
On the 8th
the conference was opened by an economic overview provided by Christoph
Schneider of the Economica Institute. Mr Schneider showed that increasing
global tensions are having a negative effect on stability. Businesses will
operate in an increasingly challenging environment but there will also be
opportunities such as mainstreaming of artificial intelligence. Silvio Schüler
of the Austrian Research Centre for Forests delivered an insightful
presentation on European hardwood forests. The share of hardwood forests is
rising across Europe and with climate change trees are growing faster. Forests’
health is key for a stable provision of raw materials to the hardwood industry.
However, climate change and forests pests are threatening forests’ vitality. Adapting
forest management to these changed conditions is very important as well as
increasing material uses of hardwood.
Presentations
about the market situation around the world were delivered in the second
session of the Conference. In their introducing remarks, Mrs Maria Kiefer-Polz,
EOS Vice-President for Hardwood, and Mr Ad Wesselink, ETTF President, argued
that in Europe the last couple of years were quite challenging for the hardwood
businesses. The big question mark for operators in the sector is whether the
market has bottomed out and 2025 can really be the year of recovery. The
hardwood businesses are also adjusting to a new cost structure amid higher
costs for energy, personnel, equipment etc.
Michael
Snow of the American Hardwood Export Council showed that 2024 is a quite
difficult year on the other side of the Atlantic as well. Production in the
United States has been on a long-term declining trend due to weak home demand
for basically all hardwood applications. Exports to overseas countries are
sluggish but, overall, slightly better than US demand. However, subdued Chinese
demand is taking a toll. In his presentation about the Chinese market, Mr James
Xu of Shanghai AM Forest Products stressed the importance of using new sales
channels such as local social media to maintain market share in the challenging
Chinese. Innovative sales methods are really gaining momentum in China.
Jean-Christophe
Claudon of the International Timber Trade Organization delivered a presentation
about tropical wood. Tropical sawnwood production as a share of overall global
sawnwood production has been relatively stable over the last 30 years at around
13/15%.
A very relevant market for the hardwood
industry – the parquet market – is also going through a difficult period, as Ms
Isabelle Brose showed in her presentation on trends in the European parquet
industry. The sector is focusing on incremental innovation such as, among other
things, water[1]resistant,
acoustic and smart wood flooring.
In the
Q&A session, better promotion of products is seeing as crucial for the
future of the sector by presenters intervening in the morning, particularly as
younger consumers are increasingly sensitive to environment-friendly products
such as sustainably produced hardwood.
In the
afternoon, Mr Harald Mauser of the European Forest Institute, gave an
overarching presentation on the impact of EU legislation on the forestry
sector. Unfortunately, an impact assessment calculating EU legislation costs
for the sector is missing, also considering that policies affecting the sector
are on the rise. On a brighter, the reduction of administrative burdens is one
of the targets of the new European Commission, but it remains to be seen how
this will be applied in practice. The enhanced stress on a circular bioeconomy
provides opportunities for the sector but the policy framework needs to be
coherent. Dialogue with decision-makers and the wider public will be vital for
the woodworking industry, including for the hardwood industry. The audience was
then treated to two relevant panel discussions.
A crucial topic of the conference, the EU
Deforestation-free Regulation (EUDR), has been addressed in the first panel
discussion and preceded by a comprehensive introductory presentation delivered
by Franz-Xaver Kraft of GD Holz. The announced “entry into application” delay
expected to be approved soon by the EU Institutions has been unquestionably
welcomed by the international timber industry, which is working hard to
implement the challenging requirements imposed by the EUDR. Certification
schemessuch as PEFC and FSC, which were also on stage, offer valuable support
for companies aiming to comply with the EUDR by providing traceability
frameworks, risk assessment tools, deforestation[1]free standards, and
documentation that align closely with the regulation’s requirements. While
companies may need to implement supplementary due diligence measures,
certification schemes provide an effective foundation for ensuring compliance
with the EUDR and reducing the administrative, legal, and logistical challenges
associated with the new regulation. The second discussion was very inspiring
and focused on innovation in the hardwood sector. The speakers’ interventions
focused on innovation in hardwood furniture and construction, both on the
possible uses for hardwood in construction and on the potential for wood-based
hybrid constructions. The last session has been opened by an overarching
presentation on possible new material concepts for the hardwood sector.
For more
information on the 2024 edition of the International Hardwood Conference,
please visit the website https://ihc2024.at.
Also, the 2026 edition of the conference, hosted by an ETTF member federation,
will be announced in the course of the coming two weeks