Save the date:
the 5th annual European STTC Conference
Using data to drive market share
A European Networking Event
Thursday October 25 2018, Paris (France)
In today’s world, reliable data is the key to unlocking market share in any business – and the market for verified sustainable timber is no exception. Good data helps identify the best market areas and segments to target efforts to grow share and has the potential to increase overall transparency and trust in tropical timber. But, while there is general agreement that the European timber sector’s shift to sustainability must be data driven, right now we don’t have the high quality intelligence needed to determine the action required to generate market momentum.
That’s why the 2018 European Sustainable Tropical Timber Coalition (STTC) Conference will be centered around the theme of market intelligence and increasing the sustainable tropical timber market share. Take part and you’ll share and learn from the experience of companies, trade federations, governments and NGOs in both gathering data and using it to grow the market for verified sustainable tropical timber uptake. You’ll also hear inspiring stories from the STTC participants’ latest activities.
The STTC conference will also link to the ATIBT celebration of the first anniversary of the Fair and Precious communication program at the same venue on October 24. This communication program aims to give more visibility to the FSC® and PEFC certification schemes. Both events will also be excellent opportunities to network with buyers, suppliers and specifiers.
- The impact of the STTC so far and future plans;
- Why market intelligence is critical to driving the tropical timber market;
- Inspiring actions for increasing verified sustainable tropical timber market share;
- How to establish collaboration with market partners.
Participants and speakers
The conference will gather STTC partners and participants, representatives of the public sector, timber trade federations, timber traders, NGOs and other stakeholders.
The conference will be held in the beautiful Botanical Gardens in Paris. Online registration is open now and more information on the programme will follow soon.
We look forward to seeing you at the STTC Conference 2018!
IDH Sustainable Trade Initiative
European Sustainable Tropical Timber Coalition (STTC)
Probos (Conference organizer)
The European Sustainable Tropical Timber Coalition (STTC) is an alliance of industry, business, government and NGOs dedicated to increasing European demand for sustainably sourced tropical timber. The coalition is convened and supported by IDH Sustainable Trade Initiative, and backed by a number of key partners, including the European Timber Trade Federation (ETTF), the International Tropical Timber Technical Association (ATIBT), the Forest Stewardship Council (FSC) and the Programme for the Endorsement of Forest Certification (PEFC). The STTC’s aim is to strengthen demand for verified sustainable tropical timber, in order to incentivise the growth and spread of responsible forest management in tropical countries.
Kilde: European STTC